Nordic Esthetic Group was established since 2013 by innovation driven perfection and comfort searching dentist and patient. The shortcomings of the aftercare product on the market made Dr. Regina Kuningas-Ott, a dentist and CEO of Hanzadent and Dr. Liis Seinberg, researcher from Kyoto University, Japan together to make a change. They developed for in-office and take home dental products such as mouthwash and teeth whitening kit, that are easy to use for teeth esthetics and everyday oral health.